Ans: Social media marketing (SMM) is that the use of social media platforms and websites by the action of creating content to market a company’s product or service.
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Social media marketing (SMM) is that the use of social media platforms and websites (such as Facebook, Instagram, and Twitter) by the action of creating content to market a company’s product or service.Your unique content should be personalized as per your target customers for the specific platform as in return it will help you boost brand awareness.
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Social media marketing is moving upwards among the terms e-marketing and digital marketing for both practitioners and researchers Although the terms are still dominant in academia.Social media marketing strategyis all about meeting your target customers, boost brand awareness, generating more leads and engaging audiences withbrand.Companies discourse a variety of stakeholders, including customers, employees, journalists, bloggers, and therefore the general publicthrough social media marketing. Some popular social media platforms over the years are Facebook, twitter, snapchat, LinkedIn, Instagram, YouTube, Pinterest.Before publishing something on social media, the first step is to focus on goals, so that one can come up with a good social media strategy. It will help in achieving companies desired business goals, increasing their brand awareness, driving website traffic and sales. There are several popular social media websites but it’s better to pick a few platforms that companies think can help to target their desired audience rather than jumping over on all platforms.Social media marketing examples include posting or publishing content on several available social media platforms,the type of content to share is duly depend on to attract the targeted audiences, it can be anything from image, videos, or links to educational or entertaining. Having a consistent presence on social media and being active on social media platforms give brand an opportunity to be discovered by future customers.Around three billion active users (3,000,000,000!) are on social media platforms. Posting content to social media is as simple as sharing, liking and commenting on any other random post. But here companyneed to plan about content before posting it instead of creating and postingit spontaneously, to ensure that it will maximize reach on social media, and to their target audience. Some social media platforms provide you with scheduling toolsthat can help in publishing content automatically at set time and saves time allowing to reach audience when they are most likely to engage with content.